I didn’t have the best of luck getting TV commercials produced. I have stacks of storyboards and demo tapes, but not much that the public actually saw.

But I did have a moment presenting one of my ideas that I’ll never forget.

The ad agency I worked for, FCB/LA, had to write a commercial for “Baby Bink,” a crawling baby doll from Mattel that was to be a spin off from a John Hughes movie, “Baby’s Day Out.”

Our agency team was in a large meeting room at 20th Century Fox, where a crowd of studio execs and marketers gathered. We presented the storyboard, which featured a “You gotta rescue Baby Bink” jingle that I wrote.

I was reading the words and describing the visuals, when one of the execs exclaimed, “Why don’t you sing it?”

Gamely, I got to my feet. The, I belted out my song about the fastest crawling baby doll, Baby Bink (in my “don’t quit your day job” lousy voice).

The execs gave me a standing ovation!