To give you an idea of how long I’ve been at this, when I was getting started, I had to physically hand-deliver the copy after typing it up.

No file sharing, no emails, no faxes. Just shoe leather.

One time, a section of road to my place in the mountains had washed out in a storm. Did that stop me? Hell no! I strapped on my boots, and tromped my way through the muck of the collapsed section. The copy must go through!

Of course, when you hand-deliver copy, your client usually had no choice but to read it on the spot. And it was gratifying to get that immediate feedback.

There were exceptions. My designer partner at the time, Rick Tharp (much of his work graces this page), was always too busy. So he installed a wooden mouse trap on the wall outside his office, and told me to leave my copy there.

And in case I had any doubts, he chose a Victor mouse trap.